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February 25, 2017
Get Your Folly On! Enter To Win A This Is Folly Hat
Win one of three limited edition This Is Folly knit hats! To enter, just subscribe to our email newsletter, The Follies, before March 13, 2017, 12pm Midnight CST. We'll do a random drawing from all entries and announce the winners on March 14th 2017. Subscribe and enter. |
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Giveaway Rules And Details
1. Entries must be received before March 13, 2017, 12pm Midnight CST.
2. To enter, complete sign up for The Follies, our email newsletter; it's full of valuable marketing and promotion tips, tricks, insights and random acts of inspiration.
3. One entry per person. Partners and staff of This Is Folly are not eligible to win.
4. Staff of This Is Folly will randomly pick the winners from a knit hat on March 14, 2017. Winners will be announced the day of the drawing. Winners to be notified via email within 24 hours of the drawing. Winners will need to provide a shipping address, which will only be used for delivery of their prize. Winners will have 72 hours to reply to our notification email (from time sent) with a shipping address before we pick a new winner.
5. This giveaway is not sponsored, endorsed, administered, or associated with Facebook, Instagram or LinkedIn. Facebook, Instagram and LinkedIn are not sponsors of this contest and users release Facebook, Instagram and LinkedIn from any and all liability related to this giveaway. |
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February 3, 2017
7 Branding Trends To Watch For In The Year of the Rooster
The hot mess that was 2016 appears to have spilled into the new year. And, like many, we too are anxious about the future. Long-held beliefs continue to be challenged, traditional allegiances and factions overturned, even truth and facts are often treated with suspicion. With meta concepts such as neoliberalism/unfettered capitalism and global free trade under attack as evidenced by Brexit, the worldwide backlash against austerity measures and the recent contentious U.S. elections driven by populist unrest, we're on track for a year of high drama and high stakes. Read on…
Get THE FOLLIES, our email newsletter. It's chock-full of valuable marketing and promotion tips, tricks and random acts of inspiration. Sign up here. |
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August 16, 2016
RIP RFPs
You've probably heard the adage "the lowest price does not necessarily equal the best value". And too often, the lowest price ends up not really being the lowest price, much less the best value. In our constricted economy, with everyone trying to stretch budgets, many marketing and creative projects are initiated with Requests For Proposals (RFPs) that get sent out, scatter shot, to a bunch of prospective creative firms, agencies or freelancers. At the agencies, someone has to process these requests, prioritize them, and decide which ones are worth pursuing. Even when the agency has a conversation with the person making the request, a proposal will still largely be a shot in the dark. A written proposal, as the sole means of making a choice of creative partner, is fraught with missed opportunities, miscommunications and misunderstandings. Beyond all that, whose not guilty of flipping through a proposal and just looking at the fees? Read on…
Get THE FOLLIES, our email newsletter. It's chock-full of valuable marketing and promotion tips, tricks and random acts of inspiration. Sign up here. |
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January 21, 2016
10 Expert Design Predictions For The New Year
2015 is officially dunzo. So, what's in-store for the new year? We surveyed a series of expert articles and bring you the emerging trends we found.
There is an underlying theme is many of the trends that suggests there is an unstoppable welling up of change coming, change for the better. We are embracing the margins, becoming more rebellious and less accepting of the big, the perfect, the monolithic. We're leaning anti-establishment and challenging long-held norms. We want serendipity, authenticity, honesty, imperfection, serenity, raw humanity. We're pushing back against the perfect, the artificial and the empty. Read on…
Get THE FOLLIES, our email newsletter. It's chock-full of valuable marketing and promotion tips, tricks and random acts of inspiration. Sign up here. |
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August 11, 2015
Flashback - Arrowroot by ODO / This Is Folly
This time, we're hop, skip, and jumpin' our time machine back to 2013, when the Apple iPhone 5S was state-of-the-art, Daft Punk's song "Get Lucky" was killin' it, and we were finishing up work on one of our all-time favs, the Arrowroot Collection by ODO. TIF's efforts included naming, a logo, a website and printed collateral. It is always exciting when you can shape a brand from scratch! See it here. |
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June 28, 2015
Brands Should Come To Our Senses
At This Is Folly, we have often talk about how best to reach our clients' audiences, how best to really engage them. We know that if we deliver real ROA—return on attention—for that end user or customer, it is more likely that person will deliver real ROI for our client.
But it is getting harder and harder to even capture an audience's attention. Media channels have increased exponentially. Each ad or message has fewer eyeballs on it. There is more demand for someone's attention than ever before. And each message is having less and less effect on someone when they do see it. Consumers are far less likely to recall an ad or a message today than in years past. At a time when marketers want a deeper, more meaningful engagement with consumers, consumers are more distant than ever. How do you make that equation work? Read on…
Get THE FOLLIES, our email newsletter. It's chock-full of valuable marketing and promotion tips, tricks and random acts of inspiration. Sign up here. |
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May 28, 2015
Is It Time To Rebrand Your Property?
Take a look at your property. Is your property brand dated or tired? Is it generic and unmemorable? Are you losing renters or buyers to newer, flashier developments? Have you added amenities but feel you're not getting the desired responses and new inquires? Or, are you thinking about updates, but are not sure what shape they should take, or how to get the most return on your investment?
If any of these ring true, it may be time to consider rebranding your property. Read on…
Get THE FOLLIES, our email newsletter. It's chock-full of valuable marketing and promotion tips, tricks and random acts of inspiration. Sign up here. |
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April 22, 2015
HAPPY EARTH DAY! / This Is Folly |
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Happy Earth Day everyone! Earth Day is 45 years old today. While we've made some progress in that time, there is much more to do. Here are some resources that can inspire and inform you:
1. EcoWatch News: Sign up for news to keep up-to-date on eco news happenings.
2. Daily Climate: Sign up to receive news specifically about global warming and climate change, the most pressing issue facing business and society today.
3. GreenBiz: The premier green business site. Sign up to receive updates about green business news, conferences, etc.
4. Master of Arts Program in Sustainable Design: Become part of the solution instead of part of the problem. Sign up for the program. This Is Folly principals helped found this cutting edge Masters program at the Minneapolis College of Art and Design, an online program that attracts working professionals from around the country and around the globe. Top brands send their employees to this program to help foster sustainability in their businesses.
5. Earth Day Network: Find out more you can do.
Also, if you are in the Twin Cities area, there is an event at the Target Field Plaza put on by Hennepin County with live music, plug-in vehicles, and other great stuff. 4-6PM.
Get THE FOLLIES, our email newsletter. It's chock-full of valuable marketing and promotion tips, tricks and random acts of inspiration. Sign up here. |
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April 16, 2015
BRAND-TASTIC FUN / This Is Folly
Play the Brand Archetypes Game: Star Wars Edition. Match beloved Star Wars characters with branding archetypes. And, may the force be with you!
Get THE FOLLIES, our email newsletter. It's chock-full of valuable marketing and promotion tips, tricks and random acts of inspiration. Sign up here. |
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April 9, 2015
BRAND-TASTIC / This Is Folly
Brand Archetype #2: The Maverick
The Maverick, defiant and nonconformist, seeks to break free from convention and labels.
Get THE FOLLIES, our email newsletter. It's chock-full of valuable marketing and promotion tips, tricks and random acts of inspiration. Sign up here. |
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April 7, 2015
BRAND-TASTIC / This Is Folly
Brand Archetype #1: The Everyman/woman
The good ol' boy or girl next door. They want to get along and belong, without putting on airs.
Get THE FOLLIES, our email newsletter. It's chock-full of valuable marketing and promotion tips, tricks and random acts of inspiration. Sign up here. |
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March 19, 2015
SH*T WE KNOW / This Is Folly
Be yourself. Brands that are authentic always stand out.
Get THE FOLLIES, our email newsletter. It's chock-full of valuable marketing and promotion tips, tricks and random acts of inspiration. Sign up here. |
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Janruary 8, 2015
A Whale Of A Tale / This Is Folly
This Is Folly created some rather unconventional signage for our client, a Plymouth-based apartment homes complex, as part of a larger rebranding project. Leveraging their steamship-era theme, the main monument sign, shown here, is constructed from rusty sheet steel, huge rivets and aluminum, lights up at night.
We also wanted to create a beacon in the main entry circle both for the property and the community, something that expressed the brand, but in a surprising and delightful way. Our solution is 15 feet tall, made of slabs of rusty metal and packs a whale of a punch! See it here, along with the rest of the story. |
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October 6, 2014
Do You Wish Minneapolis Had Its Own Ideas Festival? Done And Done. / This Is Folly
This Is Folly got into the MiX last week at the Minneapolis Idea eXchange launch party in downtown Minneapolis. The night's festivities included a wonderful presentation on humor and creativity by Barry Kudrowitz who talked about how the part of the brain that processes humor and creativity are the same. So, in short, he told us to lighten up, have fun and just let the good and bad ideas flow. Other speakers, including City of Minneapolis Mayor Betsy Hodges and Nate Garvis, challenged the audience to make our ideas festival inclusive, impactful and original. The improv comedy of the Theater of Public Policy added some great comic relief. Their Minneapolis vs. St. Paul idea cage match was hilarious. St. Paul's answer to Minneapolis' idea to build the world's largest skyscraper? They went in a completely other direction, to dig the deepest hole. Nice try, St. Paul!
MiX will need all sorts of ideas and volunteers to make it great. To get in the MiX, check out their website.
Check our our Mix branding work here. And mark your calendars for MiX 2015 - October 1-3. |
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June 7, 2014
ArmWare™ Smart Watch Concept / This Is Folly
Envisioning futures, both utopian and dystopian, help us question our present and plot new paths for what is yet to come. Some futures might be sheer folly, others cautionary tales, others inspirations for how we can live better and more sustainably. This Is Folly explores such ideas in our ongoing Future Folly series.
Check out our ArmWare™ smart watch, just one of the products of our latest studio envisioning exercise. |
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