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Blue Earth Brand Refresh
Blue Earth
Blue Earth has been guiding regional and national clients through the ever-changing terrain of tech since 2003. Developers of custom web and mobile applications, they have a proven record of delivering the right solution, no matter the obstacles. Blue Earth came to us with a challenge of their own: to refresh their brand and redesign their website to reflect how far they have come and where they're headed. Needless to say, we were in.
 
 
Project:
Blue Earth Brand Refresh
Client:
Blue Earth Innovaton
Project Partners:
Inkubator - brand position & copywriting
What We Did:
Brand positioning, identity refresh & website re-design
The New Blue
Blue Earth refined brand position
 

Partnering with the brand strategists and copywriters at Inkubator, we set out to develop a refined brand position. A lot of discussions, discovery sessions and research ensued. At its core, Blue Earth is a trusted digital partner, sure footed, yet not afraid to innovate when that is what’s required to deliver the right solution. “Blue Earth: Digital Adventurers” staked out their position perfectly. They provide the means and the expertise to guide their clients to whatever heights they set their sights on. To a client, each new interactive project is a thrilling new adventure, but Blue Earth's intrepid developers have scaled those slopes many times before and have the sure-footedness to navigate the pitfalls and hazards. The updated brand and website more clearly align with and communicate BlueEarth's distinct point of difference.

Website
Blue Earth - Website Design
Blue Earth - Introduction Scrolling Story
Blue Earth - Home and About Us
 
Blue Earth - Your Mission: Possible.
 
Blue Earth - Work Pages
The Adventure Continues
Blue Earth - And The Adventure Continues
 
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