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Currents
Currents
Wherever the currents of your life take you, Currents is your home port. The management of the apartment homes on Harbor Lane wanted to refresh the building complex and to create a name and identity based on a theme of the by-gone era of passenger steamships. With details such as faux rusty steel beams, heavy iron straps and rivets, images of turn-of-the-century bathing beauties and other vintage ship and nautical elements already underway, we jumped onboard to develop an appropriate name, logo and brand culture. We went on to create exterior and interior signage and building detailing to extend the identity into the building complex itself. We also created a website design, business system, key tags and other collateral pieces.
 
 
Project:
Currents Branding
Client:
Miramar
Links:
liveatcurrents.com
Naming Copywriter:
Ginny Figlar
Currents Logo
 
Currents Logo
Culture
Currents Wave Pattern
 
Currents Icons
 
Currents Wave Pattern
 
Currents Culture
 
Currents Palette
 
Currents Culture
Print
Currents Business System
 
Currents Business Cards
 
Currents Bag and Maintenance Card
 
Currents Letterpress and Stamp
Digital
Currents Website
Signage
Currents Signage
 
Currents Signage
 
Currents Signage
 
Currents Signage
 
Currents Graphic Wall
 
Currents Graphic Wall
 
Currents Signage
Apparel
Currents Apparel
 
Currents Apparel
 
Currents Apparel
Concepts
Currents Ideation
Concept phase logo exploration.
 
starck ad 1
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