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ecoEnvelopes
ecoEnvelopes

The ubiquitous and lowly envelope: a seemingly unlikely candidate for innovative thinking at first glance. And yet, imagine being able to cut the environmental impact of a product nearly in half? That is what reusable, 2-way ecoEnvelopes can do. Why use 2 when 1 will do the job? Through clever engineering and innovative use of existing technology, ecoEnvelopes is revolutionizing the world of envelopes. With 2-way envelopes, businesses save money and conserve resources by eliminating the need for separate reply envelopes in response mailings. Reusable envelopes also help support the corporate responsibility goals of organizations and allow their audience to participate actively in reducing waste. Fun fact: founder and ecoEnvelope inventor, Ann DeLaVergne worked out the initial prototypes on her sewing machine.

We developed the brand identity and character, key messages, collateral materials, promotional materials, web site, envelope graphics, ads and more. We utilized various sustainable design strategies, including renewability, such as vegetable-based inks instead of petroleum-based inks, reduction by specifying low volatile organic compound (VOC) inks, recycling by using post-consumer content and responsible sourcing by specifying certified virgin content such as FSC. We also helped visualize and communicate real world benefits to clients of ecoEnvelope through visual eco audits.

 
 
Project:
ecoEnvelopes Branding & Collateral
Client:
ecoEnvelopes
Links:
ecoEnvelopes.com
ecoEnvelopes Logo
 
ecoEnvelopes Logo
 
ecoEnvelopes Brand Culture
Print
ecoEnvelopes Print
 
ecoEnvelopes Print
Digital
ecoEnvelopes Website
 
ecoEnvelopes Website
Packaging

This reusable package was developed for ecoEnvelopes to sell 2-way envelopes in retail office supply stores. Like the product they carry, the package itself is a reusable envelope, another highly-visible way of delivering on ecoEnvelopes' mission of resource reduction. The user simply lifts and pulls the perforated strip on back, takes off the product belly band and removes the 2-way envelopes. The package can then be reused as a mailer via an adhesive strip on the package flap!

   
 
ecoEnvelopes Retail Package
 
ecoEnvelopes Retail Package
 
ecoEnvelopes Retail Package
Product Graphics
ecoEnvelopes Print Graphics
 
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