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Happy Human Fitness
Happy Human
Amber and Jesse had built an in-home personal training service that perfectly fit their typical clients' busy life styles—convenient, flexible, personalized, non-judgmental and geared toward long-term success through behavior change and self-fulfillment. They knew they had a good thing going but felt their existing brand wouldn't take them as far as they wanted to go. Enter This Is Folly.
 
 
Project:
Happy Human Branding
Client:
Happy Human
What We Did:
Discovery, brand positioning, naming, brand identity & culture and website
Website Copywriting:
April Swinson
Rebranding
Happy Human Naming & Rebranding
 
Happy Human Logo
Happy Human Brand Culture
Happy Human Hello U Brand Voice
Happy Human Breaks The Cycle of Fitness Failure
C’mon, get happy. Our process began through several coffee-fueled sessions of discovery and branding workshops, helping Amber and Jesse develop a new brand position that embodied who they’ve become, as well as their future aspirations. We then developed a memorable new name that brought the positioning to life. Our approach for the visual brand culture and website was to create something that was at once friendly and disruptive, cheeky but empowering, modern yet personable. And, of course, most of all, we wanted it to feel happy without being schmaltzy.
Brand Book
Happy Human Identity Guidelines
Brought To Life
Happy Human Brand Totes
Happy Human Water Bottles
Happy Human T-shirt
Website
Happy Human Website Home Page
Happy Human Website
Happy Human Brand Message
Happy Human Brand Attributes
Happy Human Mobile Website
Happy Human Easter Egg
The Experience
Happy Human Rebranding Process
All smiles. We could never find the necessary confidence, skill, or clarity to build a brand that did justice to our message. John and Holly helped us craft an awesome new name, logo, messaging, and website. But before that they helped us get clear on the uniqueness of our company. They showed us that we did, in fact, have a very refreshing and needed approach to fitness. The confidence we built around our company is perhaps the most valuable asset that we gained from the process.
 
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