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Heart Yoga
Heart Yoga

When Jason Hulshof showed up on our doorstep, he won us over with his warmth, positive attitude and enthusiasm. He's a force of nature! Jason's brand of yoga combines the intensity of aerobic-styles of yoga with the compassion and centering of traditional practices—his own take on vinyasa. We created an identity and brand culture for Heart Yoga that is bold and iconic, yet flexible, playful, and adaptive. The identity's strong and unambiguous attitude allows Jason to be as expressive as he likes; the identity can take it.

 
 
Project:
Visual idenity, signage & extended culture
Client:
Heart Yoga
 
Heart Yoga - Culture Mood Board
Visual Identity
Heart Yoga - Logo
Heart Yoga - Logo - Patterns
Uptown Mpls. Signage
Heart Yoga - Sign - Uptown Minneapolis
Heart Yoga - Facade - Night Sign - Uptown Minneapolis
Heart Yoga - Wild Postings
Heart Yoga - Door Graphics
Heart Yoga - Wild Postings Pole
Brand Culture
Heart Yoga - Tank Top Apparel
Heart Yoga - Script T-shirt
Heart Yoga - Script T-shirt & Sweatshirt

This project is a demonstration of a new branding model: the collective journey. Rather than the brand being the singular hero, the brand allows its customers to join it on the journey and become part of it. The Heart Yoga brand allows everyone who comes to the studio to contribute their own energy to the brand and carry it with them, throughout their day or around the world if need be.

 
From the Heart
Heart Yoga - Client Testomonial
 
P.S. These sign concepts didn't make the cut, but they still give us the warm fuzzies.
Heart Yoga -Sign Concept - Arrow
Heart Yoga -Sign Concepts
Heart Yoga - Sign Concept - Drum
 
starck ad 1
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