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Historic Downtown Owatonna Wayfinding
Historic Downtown Owatonna

Owatonna, Minnesota is a small town right out of “It's A Wonderful Life”, and it also happens to be home to one of the most beautiful buildings in all the state—the Louis Sullivan "jewel box" Prairie-style bank. We worked with the Preservation Alliance of Minnesota's Main Street Program in an effort to help revitalize Owatonna's downtown. We created an identity for their newly-designated historic downtown, drawing on the iconic bank and other historic architecture in the downtown. We also designed marketing materials, illustrations and a full wayfinding and placemaking signage package to help draw tourists to the downtown's attractions and reinforce its distinctive sense of place.

 
 
Project:
MainStreet Owatonna Wayfinding & Marketing

Clients:
Preservation Alliance of Minnesota,
Owatonna MainStreet Advisory Committee &
Owatonna Partners for Economic Development

Design Partner:
Tom Ososki, Architecture & Urban Planning
What We Did:
Discovery, signage & wayfinding, marketing collateral,
identity development & illustration
Discovery
Owatonna Vintage Postcards
A Journey of Discovery
Historic Downtown Owatonna - Discovery Document
Branding
Historic Downtown Owatonna - Logo
Historic Downtown Owatonna - Logomarks
Historic Downtown Owatonna - Patterns
Promotion
Historic Downtown Owatonna - Marketing & Promotion
Wayfinding & Placemaking
Historic Downtown Owatonna - Visitor's Journey
 
Gateways - Bridge Pillars
Historic Downtown Owatonna - Bridge Gateway
Historic Downtown Owatonna - Bridge Gateway Plan
 
Gateways - Street Pillars
Historic Downtown Owatonna - Street Gateway Elevation
Historic Downtown Owatonna - Bridge Gateway
Vehicular Directionals
Historic Downtown Owatonna - Vehicular Directionals
Owatonna - Central Park Fountain
Guiding The Visitor Experience
Historic Owatonna - Sullivan Bank
Placemaking - Central Park Planter Trellises
Historic Downtown Owatonna - Planter Trellace
Placemaking - Central Park Garden Plan
Historic Owatonna - Central Park Garden Plan
Placemaking - Central Park Entrance Arch
Historic Owatonna - Central Park Arch Front
Historic Owatonna - Central Park Arch
Pedestrian Wayfinding
Historic Owatonna Central Park Kiosk
Historic Owatonna - Pedestrian Wayfinding
Historic Owatonna - Courthouse
Creating A Sense Of Place
Historic Owatonna - Bike Path
Interpretive Signage
Historic Owatonna - Interpretive Signs
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