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Minneapolis Idea Exchange MIX
MIXin' It Up
We at This Is Folly take our Minneapolis pride pretty darn seriously. So we were happy to design the brand for the new Minneapolis Idea eXchange, our town's foray into the landscape of idea festivals a la Aspen Ideas Festival and Chicago Ideas Week. As part of the Minneapolis Downtown Council's 2025 plan, MIX will bring visibility and visitors to Minneapolis for years to come.
 
 
Project:
Minneapolis Idea Exchange (MIX)
Client:
Minneapolis Downtown Council
Links:
minneapolisideaexchange.com
MIX Ideation
A mix of early logo concepts.
 
Minneapolis Idea Exchange Logo

The blocky "M" is a nod to our solid flour mills and warehouses, the "i" represents all the creative folks and ideas, and the "x" represents the intersecting of ideas to create something new. The vibrant red and blue "fire and ice" color palette pays homage the Midwestern creative spirit and our crisp cold winters and sparkling blue lakes and rivers.

 
Brand Culure
MIX Icons
 
MIX Patterns
 
MIX Color Palette and Font
Lockups
 
Minneapolis Idea Exchange Lockups
 
Minneapolis Idea Exchange Buttons
 
Minneapolis Idea Exchange Tees
Splash Page
MIX Minneapolis Idea Exchange Splash Page
Want to get in the MIX? Sign up here.
Launch Event
MiX 214 Launch Event
 
MiX 2014 Launch Event
Launch Event photos include City of Minneapolis Mayor Betsy Hodges, Barry Kudrowitz and the Theater of Public Policy.
 
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