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Neenah Paper
Neenah Paper
Neenah Paper wanted to promote new and existing papers with print ads and premiums. The approach plays to paper's strengths, reminding designers that they love paper for all the special, physical things that it can do. The ad to introduce the new Environment Cosmos Black paper features a punch-out novelty stargazer, which encourages designers to play and interact with the paper. The Little Sketchbooks collection showcases all the papers and has a pleasing heft. The blocky form is free-standing, keeping the brand in view as they sit at the ready on designers' desks and shelves.
 
 
Project:
Environment
Client:
Neenah Paper
Links:
NeenahPaper.com
Created at:
Design Guys
Neenah Cosmos Neenah Cosmos B
Neenah Cosmos C Neenah Cosmos Roll
Neenah Paper Little Sketch Books
 
Neenah Paper Little Sketch Books
 
Neenah Paper Little Sketch Book Covers
 
Neenah Paper Little Sketch Books
 
Neenah Paper Environment Print Ad
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