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Arrowroot by ODO
Arrowroot

Arrowroot by Organic Design Operatives (ODO) is a Prairie-style furniture collection that is designed around an underlying geometric design grammar, or "seed",  consisting of 45° angles interacting with squares. A principle behind organic architecture and design is that the seed should guide the design of the entire project down to the tinniest details so that the parts relate to the whole and vice versa. It only makes sense, then, that the collection name, identity and all the other marketing elements leverage that same principle.

 
 
Project:
Arrowroot Collection
Client:
Organic Design Operatives (ODO)
Product Photography:
Todd Hafermann Photography
Arrowroot mood board
 
Arrowroot Collection Design Seed
Logo & Culture
Arrowroot Collection Logo
Arrowroot Collection Pattern
 
Arrowroot Collection Brand Culture
Brandmark
Arrowroot Collection Brandmark
Inspired by historic craft guild "maker's marks" and is incorporated into each collection piece.
very praire.
Ads/Promo Cards
 Arrowroot Collection Ads and Promotional Cards
Arrowroot Pattern
Catalog
Arrowroot Collection Catalog Detail
 
Arrowroot Collection Catalog
Arrowroot Pattern
prairie stylish.
 
Tags & Samples
Arrowroot Collection Tags and Sample Kit
 
Arrowroot Pattern
Website
Arrowroot Collection Website
 
Arrowroot Collection Website Products
 
Arrowroot Collection Website Products 2
 
Arrowroot Collection Website Products 3
Arrowroot Pattern
prairie refuge
 
Telling The Origin Story
Arrowroot Project
 

Rather than reproducing historic pieces or mimicking a style as most historically-minded furniture does, ODO set out to gain a deeper understanding of the principles of organic design by designing a Gesamtkunstwerk, or total work—in this case, a Prairie-style home from its foundation to its furnishings. As is the organic design way, everything was designed using the same geometric grammar. The design was created with 45° angles interacting with squares. The theory goes that designing everything with the same underlying elements ensures a harmonious whole. The furniture designs were so intriguing to ODO's designers that they eventually developed them into a commercial furniture collection. We told this intriguing origin story through two micro-sites that take the viewer through the project from design to a virtual walk-thru.

 
 
Arrowroot Project Website
 
Arrowroot Home and Studio Project Design
 
Arrowroot Home and Studio Project Experience
Arrowroot Pattern
 
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