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Arrowroot Prairie Style Collection by ODO
Arrowroot

Arrowroot by Organic Design Operatives (ODO) is a Prairie-style furniture collection that is designed around an underlying geometric design grammar, or "seed", consisting of 45° angles interacting with squares. A principle behind organic architecture and design is that the seed should guide the design of the entire project down to the tinniest details so that the parts relate to the whole and vice versa. It only makes sense, then, that the collection name, identity and all the other marketing elements embody that same principle.

 
 
Project:
Arrowroot Collection
Client:
Organic Design Operatives (ODO)
Product Photography:
Todd Hafermann Photography
Arrowroot project mood board
 
Arrowroot Collection Design Seed - Based on Louis Sullivan writings
Logo & Visual Culture
Arrowroot Collection Prairie Style Logo
Arrowroot Collection Pattern
 
Arrowroot Collection Brand Fonts and Palette
Brandmark
Arrowroot Collection Brandmark
Inspired by historic craft guild "maker's marks" and is incorporated into each collection piece.
very prairie.
Ads & Promo Cards
 Arrowroot Priaire Style Collection Ads
Arrowroot Pattern
Catalog
Arrowroot Praire-style Collection Catalog Detail
 
Arrowroot Collection Catalog
Arrowroot Pattern
Website
Arrowroot Prairie-style Collection Website
 
Arrowroot Collection Website Products
 
Arrowroot Collection Website Products Continued
 
Arrowroot Collection Website Products 3
Arrowroot Pattern
prairie stylish.
 
Telling The Story
Arrowroot Prairie House Project
 

Rather than reproducing historic pieces or mimicking a style as most historically-minded furniture does, ODO set out to gain a deeper understanding of the principles of organic design by designing a Gesamtkunstwerk, or total work—in this case, a Prairie-style home from its foundation to its furnishings. As is the organic design way, everything was designed using the same geometric grammar. The theory goes that designing everything using the same underlying elements ensures a harmonious whole. The furniture designs were so intriguing to ODO's designers that they eventually developed them into a commercial furniture collection. We told this unusual origin story through two micro-sites that take the audience through the project from design to a virtual walk-thru.

 
 
Arrowroot Prairie House Project Website
Arrowroot Prairie Style Home Design
 
Arrowroot Prairie Style Home Walk Thru
Arrowroot Pattern
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