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Squareroot Collection by ODO
Squareroot

A sister to their angular Arrowroot Collection, Organic Design Operatives' Squareroot Collection pays homage to the iconic features of Prairie School furniture, including cubic geometry, dramatically-cantilevered tops and screening chair and table spindles. American through and through, these heirloom-quality pieces are crafted with pride in the USA from North America-grown Hardwoods. 

The branding for this collection reflects its honest, straight-forward character. The logo and visual culture celebrates the collection's historic design roots while also presenting it in a clean, conteporary light. Headlines such as "prairie squared" add a fun, unexpected voice that at once celebrates and differentiates the collection within ODO's Prairie-style offerings.

 
 
Project:
Squareroot Collection
Client:
Organic Design Operatives (ODO)
Logo & Culture
ODO Squareroot Logo
ODO Squareroot pattern
 
ODO Squareroot culture
Prairie Squared
Product Sheets
ODO Squareroot Product Sheets
ODO Squareroot Wood Detail
Website
ODO Squareroot Website Home Page
Squarey Style
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