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The Modern Way
The Modern Way

The Modern Way was launched back in 1994 as a public service arm of Studio Flux, one of the first design firms to focus on "eco-friendly" design. Studio Flux was also the first collaboration between the principals of This Is Folly, John Moes and Holly Robbins. Several educational pieces were created over the years, including the tree-free kenaf paper kit produced in partnership with Vision Paper. At one inch high, this is perhaps the world's smallest paper swatch book. Project report cards were also produced to show clients the real-world good they had accomplished with each project. All was designed in a fun retro style, leveraging that era's optimism for the future.

 
 
Project:
The Modern Way
Client:
Studio Flux & Vision Paper
Links:
Visionpaper.com
The Modern Way Kenaf Paper Kit
 
The Modern Way Kenaf Paper Kit
 
The Modern Way Kenaf Paper Kit
The kit was ganged on press with a business system and promotional postcard.
 
Report Card
Studio Flux The Modern Way Report Card
Project report cards reinforce real-world eco benefits to clients.
 
Clothing Tag
 
Studio Flux The Modern Way Tag
 
 
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