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Archer Farms
Archer Farms
Target wanted to launch an upscale grocery line, and hired Michael Osborne Design to create the initial brand concept, including the logo, type style, quilt pattern and ribbon. Internally at Target, we evolved the brand to include color coding, type hierarchy, tone, photography, sub-brands, materials, packaging innovation and the rest of the complex system that crosses into most of the food categories in grocery. We built a robust packaging system guide and process that has withstood the test of time.
 
 
Project:
Archer Farms Packaging System
Client:
Target Corporation
Links:
Target.com
Archer Farms Package 1
Archer Farms Package 2
Archer Farms Package 3
Archer Farms Package 4
Archer Farms Package 5
Archer Farms Package 6
Archer Farms Package 7
 
Archer Farms Package Specialty
The System
Archer Farms Package System 1
 
Archer Farms Package System 2
 
Ikaati Brochure Detail
 
Archer Farms Package System 3
 
Archer Farms Package System 4
 
Archer Farms Package System 5
 
Archer Farms Package System 5
Huh?
Venice Beach Parody
 
Venice Beach Parody 2  
Spotted while in Venice Beach.
 
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