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Tord Boontje Bright Nights for Target
Bright Nights
The holiday season, in part, is a celebration of light dispelling the darkness and bringing back the sun. For a few weeks in December, Target and Studio Tord Boontje lit up the night in Union Square Park in New York City. The interactive lighting installation projected Boontje's patterns of animals and holiday icons onto the sidewalk where people interacted and played with the images that swirled like blowing snow. Promotion for the event included wild postings and projections, newspaper wraps, transit posters and an invitation-only VIP tent event.
 
 
Project:
Bright Nights
Client:
Target Corporation
Links:
Target.com
Created at:
Target Corporation
Promotion
Bright Nights Projection
space
Bright Nights Newspaper
Bright Nights Newspaper Detail
 
Bright Nights New York Post
 
Bright Nights New York Post & Street Promotions
 
Bright Nights Wild Postings
Union Square Park
Target Bright Nights Installation
 
   
 
Target Bright Nights Installation
 
Target Bright Nights Installation
 
Tord Boontje
Designer Tord Boontje.
Opening Gala
Target Bright Nights Opening Gala
 
Target Bright Nights Opening Gala
 
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