Domoween |
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Target's 2008 Halloween campaign featured the intrepid Domo, a wildly-popular cultish Japanese puppetry animation character. Domo greets his first Halloween experience with his usual bumbling enthusiasm and naiveté, which reminds us all of how special Halloween can be for children and adults, alike. Creator Tsuneo Goda and his outstanding crew are some of the very few who continue to make real stop-action animation without CGI enhancement. Check out the dance sequence for proof of their animation chops.While a creative director/manager at Target, Holly led talented internal teams, freelancers, as well as agency Fame, to create an unexpected, fun campaign. |
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Project:
Halloween Campaign 2008 |
Client:
Target Corporation |
Links:
dw-f.jp |
Created at:
Target Corporation |
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