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Domo for Target
Domoween
Target's 2008 Halloween campaign featured the intrepid Domo, a wildly-popular cultish Japanese puppetry animation character. Domo greets his first Halloween experience with his usual bumbling enthusiasm and naiveté, which reminds us all of how special Halloween can be for children and adults, alike. Creator Tsuneo Goda and his outstanding crew are some of the very few who continue to make real stop-action animation without CGI enhancement. Check out the dance sequence for proof of their animation chops.While a creative director/manager at Target, Holly led talented internal teams, freelancers, as well as agency Fame, to create an unexpected, fun campaign.
 
 
Project:
Halloween Campaign 2008
Client:
Target Corporation
Links:
dw-f.jp
Created at:
Target Corporation
Domo for Target
Stop-Action Short
   
In Store
Domo Halloween Signage
Domo Halloween Signage
 
Domo Halloween Signage
 
Domo Halloween Signage
 
Domo Halloween Signage
 
Domo Halloween Signage
 
Domo Plush Toys
Channel Red
Channel Red
 
In-store Ads
 
 
 
 
Ad Crawlers
 
 
Dress-up GiftCard
Domo GiftCard
 
Domo GiftCard
 
Domo GiftCard
Reusable Shopping Bag
Domo Reusable Bag
Other Viral Elements
 
 
Facebook Experience and MySpace Video.
Behind the Scenes
 
See how the animated short was made at Goda's Tokyo studio.
 
Behind the Scenes
 
Goda Comes to America
Goda comes to America.
 
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