Home
 
  NEWS BLOG
active WORK ABOUT US CONTACT
icon
<<   >>
Market Pantry Holiday Packaging
Setting The Scene
Target needed a seasonal approach for Market Pantry to differentiate seasonal offerings from the everyday line. The system needed to work for Holiday, Valentine's Day, Summer and Halloween. Our solution was to transform the blank white space of the everyday packaging line into a stage festooned with prop-like illustrations. The basic brand elements of the package form a proscenium within which "the action" takes place. The "cast of characters" can then traipse in and out of the stage as needed, while decorated set pieces hang from the rafters. Created with the folks at Target InHouse and with delightful illustrations from Eight Hour Day.
 
 
Project:
Market Pantry Seasonal Packaging
Client:
Target Corporation
Links:
Target.com
Illustration:
Eight Hour Day
Holiday
Market Pantry Holiday Concept
Take one everyday Market Pantry package, treat the brand architecture like a stage proscenium, then set the scene with festive props and goodies.
 
Market Pantry Holiday Eight Hour Day Illustrations
Project illustrations by Eight Hour Day.
 
Market Pantry Holiday Cookie Package
 
Market Pantry Holiday Eight Hour Day Illustrations
 
Market Pantry Holiday Package
 
Market Pantry Holiday Egg Nog Package
 
Market Pantry Holiday Sandwich Package
 
Market Pantry Holiday Granola Package
 
Market Pantry Holiday Eight Hour Day Illustrations
 
starck ad 1
  <<   >>
divider
Home
 
 
  NEWS BLOG
active WORK ABOUT US CONTACT
Facebook Twitter Linkedin Instagram
icon bottom
© 2017 This Is Folly, LLC. All Rights Reserved. / Terms & Conditions