Meson Technology / Ditto Brand Identity & Packaging
Double The Fun.
Ditto party cups come to party with a patented double-walled design that insulates your guests hands from hot or cold drinks, eliminating the need for wasteful paper sleeves. We teamed up with the product naming gurus at Pollywog to brand this next generation party animal from the ground up. The name, Ditto, is both fun to say and fun to look at. It plays on several levels: suggesting “double”, referring to the ditto mark, the insulating double wall of the cup, ability to work for both hot and cold beverages, and the fact that you can use the cup again and again. We brought that party to life with a logo and brand culture that celebrates the cup’s unique design, flexibility and durability. Even the package gets into it, not only communicating key product features and benefits, but also serving as handy storage between parties.
