Oxbox battery backup wordmark name plate
 
 

BAE Batteries USA / Oxbox Branding, Website & Collateral

Power For The Long Haul.

Action Batteries/BAE is bringing to market a new residential version of their commercial battery back-up. This powerful, modern lead acid battery pack is a tried and true alternative to lithium batteries, delivering safer, longer-lasting power and is widely recyclable. We partnered with Pollywog, a naming firm extraordinaire, to bring the aptly named “Oxbox” to life. We developed a bold, robust visual brand identity that won’t back down from the competition, as well as a website and other collateral materials to support the product launch. 

 

Work & Credits

Our Work: Visual brand identity, website design & collateral
Website: oxboxenergy.com

Project Partners:
Naming: Pollywog Inc.
Copywriting: Scott Jorgensen, Pollywog, TIF
Web Development: Pixelsmith

 
 
 
Oxbox wordmark build structure
Oxbox battery backup identity marks
 
Brand guidelines cover and logo usage page
Oxbox logo hat in blue and gray
T-shirt embroidered with the Oxbox wordmark
 
Oxbox battery backup product website
 
Life interrupted. Over photo of woman in warmly lit living room reading to small child.
Isolated lake cabin lit up in the night
 
Oxbox battery backup product sell sheet
 
 
Thumbs up icon

“Congrats and thanks for the great work. Your brand ID really brought the name to life. Looking forward to partnering with This Is Folly on many more projects!”

—Devon Thomas Treadwell, Pollywog Inc.

 
 

Related Work

 

Digital Adventurers.

Interactive With A Pulse.

 
Previous

Workshop On Wheels.
Next

Double The Fun.