Currents star emblem painted on white, riveted metal wall
 
 

Currents / Branding & Collateral

Destination Home.

Wherever the currents of your life take you, Currents is your home port. The management of the apartment homes on Harbor Lane wanted to refresh the building complex and to create a name and identity based on a theme of the by-gone era of passenger steamships. With details such as faux rusty steel beams, heavy iron straps and rivets, images of turn-of-the-century bathing beauties and other vintage ship and nautical elements already underway, we jumped onboard to develop an appropriate name, logo and brand culture. We went on to create exterior and interior signage and building detailing to extend the identity into the building complex itself. We also created a website design, business system, key tags and other collateral pieces.

 

Work & Credits

Our Work: Discovery, naming, visual brand identity, website, signage , interior graphics, exterior elements & marketing collateral

Naming Copywriter: Ginny Figlar

HOW International Design Awards  winner.
 
 

Logo design exploration.

 
 
Currents primary wordmark with textured type and three stars
 
Currents secondary logo marks including a star emblem, “Destination Home” typemark and icon with anchor intertwined with a “C”.
Rustic brand stars, color palette, fonts and warm photo style shown via photo of girl holding up dog’s large ears with “We heart pets” headline.
 

Print Collateral

 

Website

Currents of Plymouth website home page shown on various electronic devices.
 

Signage

Currents complex entrance circle with rusty metal whale tail sculpture ringed by cut, silver waves and large dimensional wordmark letters.
Currents ship-inspired rusty metal monument sign with base of cut metal waves. Diagram of trailblazer pillar.
Entrance pillar star with “Welcome aboard” copy and rusty metal trailblazer parking sign.
 

Main Entry Hall & Lounge

Currents lobby entrance stairway with painted wall graphics.
Currents Deck House Lounge and Coffee Steamer nook with nautical-themed painted wall graphics.
 

Indoor Pool

Currents indoor pool hallway with swimming-themed photo mural and portholes.
Currents indoor pool. Ship-themed interior front and side views.
 

Pool Baths & Saunas

Indoor pool women’s bathroom with photo mural of vintage women swimmers.
Indoor pool men’s bathroom with photo mural of vintage male swimmers.
 

Fitness Center

Currents Fitness Center entry door graphic, photo wall mural and painted branded wall graphics.
Currents Fitness Center painted wall graphics and photo mural detail.
 

Wayfinding - Secondary Entrances

Currents secondary entrance trailblazer pylon with logo and “South Entrance” graphics. Glass doors with large painted address numbers.
 

Lobby Graphics - Secondary Entrances

Currents secondary entrance lobby wall graphics including “Ahoy!” message and cream, gray and rust-colored paint.
 

Stairway Graphics - Secondary Entrances

Detail photos of Currents secondary entrance stairway wall graphics.
Currents secondary entrance stairway with painted gray, blue and gold map wall graphics with “Destination Home.” tagline.
 

Laundry Centers

Currents Laundry Center painted hallway graphic mural. Includes logos, laundry-themed icons and infographics trumpeting the eco benefits of sharing laundry equipment.
 
Currents Laundry Center interior wall graphic elevations and a finished painted wall with table.
 

 Branded Apparel

Currents of Plymouth embroidered logo hats and printed tees. Maintenance Crew shirt reads, “Ship Happens!”
 

Related Work

 
Re-making History.

Revisiting History.

Magically Adhered.

 
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