This Is Folly wordmark
This Is Folly rabbit mascot with top hat and spinner

 A Minneapolis-based BRANDING & DESIGN studio

Minneapolis, Minnesota emblem with Stay Cool tagline

   Supercalifragilisticexpialidocious SINCE 2011

Introducing… the Folly-maker.

Step 1. Hello.

Our creative process starts to spin up with a chat about your idea, your brand vision, your problem—and probably a bit about the weather (we’re in Minnesota, after all). From there, we add creative research, gather insights and begin to formulate a creative strategy and criteria to measure success.

 

Step 2. That’s the one!

With a clear plan in hand, we start making by making a mess. We gather inspiration, brainstorm (kinda like improvisation) and select some promising areas to explore. Then we conceptualize, visualize, critique and refine solutions—all to find the solution that’s just right.

Step 3. Give it a whirl.

Once a direction is chosen, we fine-tune it and put on the finishing touches. We can help you roll it out, including business cards, collateral, websites, signage or packaging—whatever. We also can provide the tools you need to help you maintain and grow what we made together.

Some folks we’ve worked with.

Target logo
Great Minnesota Schools logo
University of Minnesota Logo
 

“So much of their work puts the relationship with the client and their brand at the center; even after the work was finished, they remained one of our biggest advocates.”

~ Sam Graf, Backyard Phenology Program Coordinator