A happy fit. Woman with hand weights laughs with jumping, howling dog.
 
 

Happy Human Fitness / Rebranding, Website & Collateral

Happy Human.

Amber and Jesse had built an in-home personal training service that perfectly fit their typical clients' busy lifestyles—convenient, flexible, personalized, non-judgmental and geared toward long-term success through behavior change and self-fulfillment. They knew they had a good thing going but felt their existing brand wouldn't take them to the next level. Enter This Is Folly.

 

Work & Credits

Our Work: Discovery, brand repositioning, naming, visual identity, website & collateral

Copywriter: April Swinson

 
 
 
Original “I Think I Can Fitness” logo and new “Happy Human” logo.
 
Happy Human logos, brand patterns and icons.
Break the cycle of fitness failure with branded smiley face icon
 
 

C'mon, get happy.

Our process began through several coffee-fueled sessions of discovery and branding workshops, helping Amber and Jesse develop a new brand position that embodied who they’ve become, as well as their future aspirations. We then developed a memorable new name that brought the positioning to life. Our approach for the visual brand culture and website was to create something that was at once friendly and disruptive, cheeky but empowering, modern yet personable. And, of course, most of all, we wanted it to feel happy without being schmaltzy.

 
 
Cover and contents page of Happy Human fitness identity guidelines
Identity guideline pages showing logos, color palette, patterns and fonts
Two women facing each other holding branded tote bags
Branded Happy Human patterned water bottles
Website home page with “hello human.” title and photo of dog and woman jumping rope
Happy Human website pages
Hands holding weights with “Break the cycle of fitness failure” badge.
No judgement. No fads. No gimmicks. No up-sells. No guilt trips. No kidding.
Happy Human website on mobile devices
Happy Human animation. You. Are. Amazing!
 
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Thumbs up icon

“We could never find the necessary confidence, skill, or clarity to build a brand that did justice to our message. This Is Folly helped us craft an awesome new name, logo, messaging, and website. The confidence we built around our company is perhaps the most valuable asset that we gained from the process.”

—Amber & Jesse, Happy Human

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Related Work

 

Taking Holiday For A Spin.

Good Vibes.

 
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