Workshop On Wheels bus with branded graphics wrap
 

Workshop On Wheels Mobile Lab & Show / Visual Brand Identity & Bus Graphics

Workshop On Wheels.

When this bus rolls into town, people know the show has arrived! This art lab on wheels is part circus and part metals workshop but all WOW. Sculptor and public artist, Sara Hanson, brings the WOW Mobile Metal Lab to the people so they can make art and have transformative experiences. The playful visual brand identity and the bus wrap draw on vintage festival and metal craft vernacular graphics, creating a fun, approachable and unintimidating environment for Sarah to offer workshops and classes.

 

Work & Credits

Our Work: Visual brand identity, identity guidelines & bus graphics

Photography: Sara Hanson & friends

 
 
Fire, metalsmith tools, plus a retired and repurposed transit bus equals Workshop On Wheels—WOW!
 
 
 
Before photos (exterior and interior) of the repurposed transit bus
 
 
 
Rear view of WOW bus showing branded graphics and bumper stickers

Visual Brand Identity

Workshop On Wheels logo with WOW bus
Workshop On Wheels secondary logos and badges
Let the good times roll badge with bus image
WOW candy stripe pattern
WOW big-top circus ray pattern
WOW pin stripe pattern
Flamey mascot character in various poses
WOW brand icon pattern in yellow
WOW icon pattern on gray

Bus Graphics

Workshop On Wheels bus graphics schematic
Front of Workshop On Wheels bus with logo and color banding
Workshop On Wheels bus with fun brand graphics wrap
After photos of the Workshop On Wheels branded bus and events

Fun, Branded Stuff

It’s Fun-tastic! brand graphic featuring traveling WOW bus
Photo of workshop event in progress
Workshop On Wheels branded t-shirts
WOW t-shirt with “Let the good times roll!” flaming wheel graphic
WOW printed cloth bag with brand icons
WOW branded event tent with circus style graphics
Various WOW message stickers, including badges, emblems and icons

Various Logo Concepts

Early WOW logo concepts — page 1
Early WOW logo concepts — page 2
 
Thumbs up icon

“Thank you to This Is Folly for the brilliant graphic design work. The bus wrap is fantastic!”

—Sara Hanson, Artist & WOW Creator

 
 

Related Work

 

Good Vibes.

Meet Your Makers.

 
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