Abstraction of Frank Lloyd Wright’s Malcom Willey House.
 

Frank Lloyd Wright’s Willey House / Branding & Promotion

Malcolm Willey House.

The Malcolm Willey House in Minneapolis was designed by world-famous architect Frank Lloyd Wright. Having fallen into severe disrepair after years of neglect, the house was purchased by new owners who were dedicated to saving this important Minnesota landmark. An identity and website was created to celebrate the house and to share the news of its restoration. The logomark is based on the home’s signature fireplace crane, in which Wright cleverly disguised an abstraction of the house itself. The website told the story of the house, it’s significance in architectural history, and relayed the progress of the extensive restoration. The site also featured a 3D massing model, which built the house in stages, documenting each step from the floor plan to the hip roof. The digital model was later made into a fun printed flip book that architecture fans could purchase to help fund the restoration work.

 

Work & Credits

Work: Design & layout team (John). Visual brand Identity, website design, print collateral, fundraising products & general Frank Lloyd Wright adoration

Design Firm & Team of Record: Design Guys, Minneapolis, MN.

Awards: AIGA Minnesota Design Show of Excellence, Good Design Awards, AIGA Minnesota Exhibit A: Interactive Showcase

 
 
Original illustration by Jonathan Leck.

Original illustration by Jonathan Leck.

 

Stationery

 

Website

 
Website Willey house abstraction graphic.
Website about logo page.
Website tour floor plan map.
Website restoration page.
Website tour showing home exterior.
Website tour showing Wright designed chair.
Website site credits page.
Frank Lloyd Wright timeline.

Frank Lloyd Wright timeline.

 

Flip Book

 
 
The Willey house flip book pattern.
The Willey house flip book introduction spread.
The Willey house flip book massing model plan.
Flip book massing model wall and deck framing.
The Willey house flip book massing model foundation.
Flip book massing model roof framing.
The Willey house flip book massing model brick walls.
Flip book massing model.
 

Paper Model Concept

Willey house paper model product packaging. Product concept.
Front view of Willey house paper model.
Right view of Willey house paper model.
Top view of Willey house paper model.
Top front view of Willey house paper model.
Left view of Willey house paper model.
Entry view of Willey house paper model.
Frank Lloyd Wright’s Willey House model.
 
 

Related Stuff

 

Revisiting History.

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