Target / Michael Graves Design for Target
Design For All.
Michael Graves Design and Target teamed up to bring high design to the American mass retail audience. The promotional campaigns to launch Graves' new product lines are as witty and playful as the products themselves. Pieces included large format direct mail, as well as print ads placed in major lifestyle publications. The Graves program was a great success and paved the way for other designer programs at Target.
Work & Credits
Work: Design & layout team (John)
Design Firm & Team of Record: Design Guys, Minneapolis, MN.
Awards: Graphis Advertising Annual, Print Regional Design Annual, HOW International Design Competition, Summit Creative Awards, AIGA Minnesota Design Show of Excellence