Michael Graves for Target direct mail cover & spread.
 
 

Target / Michael Graves Design for Target

Design For All.

Michael Graves Design and Target teamed up to bring high design to the American mass retail audience. The promotional campaigns to launch Graves' new product lines are as witty and playful as the products themselves. Pieces included large format direct mail, as well as print ads placed in major lifestyle publications. The Graves program was a great success and paved the way for other designer programs at Target.

 

Work & Credits

Work: Design & layout team (John)

Design Firm & Team of Record: Design Guys, Minneapolis, MN.

Awards: Graphis Advertising Annual, Print Regional Design Annual, HOW International Design Competition, Summit Creative Awards, AIGA Minnesota Design Show of Excellence

 
 
Michael Graves for Target direct mail 2001.
 

Garden Direct Mailer

Garden products direct mail cover.
Garden products “Home Grown Design” spread.
Garden products spread with ring of garden tools surrounded by daisies.
 
 

Garden Products Promotion

Garden products promotional seed packets.
 

Broadsheet & Ads

Michael Graves for Target  broadsheet direct mailer.
Michael Graves for Target  print ads with chessboard, tea kettle & phone.
 
 

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