Market Pantry seasonal packages in snowflake shapes.
 
 

Target / Market Pantry Seasonal Packaging

Setting The Scene.

Target needed a seasonal approach for Market Pantry to differentiate seasonal offerings from the everyday line. The system needed to work for Holiday, Valentine's Day, Summer and Halloween. Our solution was to transform the blank white space of the everyday packaging line into a stage festooned with prop-like illustrations. The basic brand elements of the package form a proscenium within which “the action” takes place. The “cast of characters” can then traipse in and out of the stage as needed, while decorated set pieces hang from the rafters. Created with the folks at Target InHouse and with delightful illustrations from Eight Hour Day.

 

Work & Credits

Our Work: Seasonal packaging concept & design development

Illustration: Eight Hour Day

 
 
Transition of everyday Market Pantry package to a stage, and then to the seasonal package festooned with illustrated holiday characters & ornaments.
 
Illustrations by Eight Hour Day

Illustrations by Eight Hour Day

 
Market Pantry holiday cookie packaging decorated with colorful season-themed illustrations.
 
Illustrations by Eight Hour Day

Illustrations by Eight Hour Day

 
Grouping of Market Pantry holiday cookie packaging in a candy swirl formation.
Market Pantry seasonal Egg Nog and Holiday Milk carton package designs.
Stacked Market Pantry seasonal Mini Cookie packaging.
 
Market Pantry seasonal cookie packaging with penguin, North Pole sign, decorated trees and wreath.
 
Market Pantry Candy Cane granola bar packaging with illustrations including scarf-wearing polar bear.
Illustration by Eight Hour Day

Snowman illustration by Eight Hour Day

 
 

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