Neenah Paper / Environment Paper Promotions

Rediscovering Paper.

Neenah Paper wanted to promote new and existing papers with print ads and premiums. The approach plays to paper's strengths, reminding designers that they love paper for all the special, physical things that it can do. The ad to introduce the new Environment Cosmos Black paper features a punch-out novelty stargazer, which encourages designers to play and interact with the paper. The Little Sketchbooks collection showcases all the papers and has a pleasing heft. The blocky form is free-standing, keeping the brand in view as they sit at the ready on designers' desks and shelves.

 

Work & Credits

Work: (John) Design & Layout Team

Created At: Design Guys, Minneapolis, MN

Award: Print Regional Design Annual

 
 
Neenah Paper Environment Cosmos Black print ad with diecut, folding Stargazer viewer.
 
 
 

Paper Play.

Designers can perf out, fold up and look through the novelty stargazer, which encourages them to play and interact with the paper. The “constellations” include “Cosmos” and the Neenah logo.

Assembling the ad’s paper Stargazer viewer.
 
 

Notebooks

Neenah Paper Environment paper swatch notebooks. Four books with themed images.
Notebook cover photo detail of trees.
Neenah notebooks inside cover spread with paper specifications copy.
Inside spread with, “The Excellent is new forever” inspirational quote by Emerson.
 
Notebook set graphic bindings and opposite paper ends showing different paper colors.
 

Print Ad

Environment Cosmos Black paper print ad with embossed leaf and “Green is the new black.” headline.
Blind embossed leaf ad detail.
 
 

Related Work

 

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